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Children's Rights and Commercial Communication in the Digital Era, Volume 10
- Towards an Empowering Regulatory Framework for Commercial Communication
Engelsk Hardback
Children's Rights and Commercial Communication in the Digital Era, Volume 10
- Towards an Empowering Regulatory Framework for Commercial Communication
Engelsk Hardback

790 kr
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Om denne bog
On 20 November 2019 the United Nations Convention on the Rights of the Child celebrates its 30th anniversary. In 1989, when the Convention was adopted, children came across advertising on television, on billboards in the street, in shops and through leaflets in their mailbox. Over the past 30 years, the way in which children are targeted by advertisers and the formats that are used have changed significantly. Think of advergames, influencer marketing, and behavioural targeted advertising. The specific features of these formats, such as their immersive, interactive and personalised nature, make it difficult for children to understand the commercial and persuasive intent of the commercial messages directed at them. This book presents an original and timely fundamental rethinking of the regulatory framework of commercial communication from a children''s rights perspective. Offering a carefully considered, well-documented overview and in-depth evaluation of several legislative frameworks, policy documents, self- and co-regulatory initiatives and literature from a variety of disciplines, it works towards the development of children''s rights-inspired recommendations for an empowering regulatory framework for online commercial communication aimed at children. It is a subject with great societal relevance which contributes to the further realisation of children''s rights in the digital environment.
Product detaljer
Sprog:
Engelsk
Sider:
332
ISBN-13:
9781780688688
Indbinding:
Hardback
Udgave:
ISBN-10:
1780688687
Udg. Dato:
4 feb 2020
Længde:
27mm
Bredde:
251mm
Højde:
177mm
Forlag:
Intersentia Ltd
Oplagsdato:
4 feb 2020
Forfatter(e):
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