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Case Studies in Strategic Management
- How Executive Input Enables Students’ Development
Engelsk Hardback
Case Studies in Strategic Management
- How Executive Input Enables Students’ Development
Engelsk Hardback

573 kr
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Om denne bog

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question. 
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Product detaljer
Sprog:
Engelsk
Sider:
91
ISBN-13:
9783319955544
Indbinding:
Hardback
Udgave:
ISBN-10:
3319955543
Udg. Dato:
22 sep 2018
Længde:
15mm
Bredde:
242mm
Højde:
159mm
Forlag:
Springer International Publishing AG
Oplagsdato:
22 sep 2018
Forfatter(e):
Kategori sammenhænge