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Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Af: Steven Kemper Engelsk Paperback

Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Af: Steven Kemper Engelsk Paperback
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Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
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Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780226430416
Indbinding: Paperback
Udgave:
ISBN-10: 0226430413
Kategori: Medievidenskab
Udg. Dato: 1 maj 2001
Længde: 22mm
Bredde: 154mm
Højde: 230mm
Forlag: The University of Chicago Press
Oplagsdato: 1 maj 2001
Forfatter(e): Steven Kemper
Forfatter(e) Steven Kemper


Kategori Medievidenskab


ISBN-13 9780226430416


Sprog Engelsk


Indbinding Paperback


Sider 248


Udgave


Længde 22mm


Bredde 154mm


Højde 230mm


Udg. Dato 1 maj 2001


Oplagsdato 1 maj 2001


Forlag The University of Chicago Press

Kategori sammenhænge