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Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Engelsk Paperback

Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Engelsk Paperback

382 kr
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Om denne bog
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
Product detaljer
Sprog:
Engelsk
Sider:
248
ISBN-13:
9780226430416
Indbinding:
Paperback
Udgave:
ISBN-10:
0226430413
Kategori:
Udg. Dato:
1 maj 2001
Længde:
22mm
Bredde:
154mm
Højde:
230mm
Forlag:
The University of Chicago Press
Oplagsdato:
1 maj 2001
Forfatter(e):
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