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Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Af: Steven Kemper Engelsk Hardback

Buying and Believing

- Sri Lankan Advertising and Consumers in a Transnational World
Af: Steven Kemper Engelsk Hardback
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Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
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Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially creating new culture.
Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780226430409
Indbinding: Hardback
Udgave:
ISBN-10: 0226430405
Kategori: Medievidenskab
Udg. Dato: 1 maj 2001
Længde: 2mm
Bredde: 17mm
Højde: 24mm
Forlag: The University of Chicago Press
Oplagsdato: 1 maj 2001
Forfatter(e): Steven Kemper
Forfatter(e) Steven Kemper


Kategori Medievidenskab


ISBN-13 9780226430409


Sprog Engelsk


Indbinding Hardback


Sider 248


Udgave


Længde 2mm


Bredde 17mm


Højde 24mm


Udg. Dato 1 maj 2001


Oplagsdato 1 maj 2001


Forlag The University of Chicago Press