Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Business Anthropology: The Basics
Engelsk Paperback
Business Anthropology: The Basics
Engelsk Paperback

291 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

  • Defining applied, design and digital anthropology
  • Explaining key research methods and approaches used in industry, government, and non-profit sectors
  • Investigating issues internal to an organization that assist in managing change
  • Covering topics like marketing communications, user experience, product development and entrepreneurship
  • Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
  • Discussing approaches to encourage public conversation about social issues

Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Product detaljer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9781032416083
Indbinding:
Paperback
Udgave:
ISBN-10:
1032416084
Udg. Dato:
15 dec 2023
Længde:
14mm
Bredde:
198mm
Højde:
129mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
15 dec 2023
Forfatter(e):
Kategori sammenhænge