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Brick by Brick

- How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Af: Bill Breen, David Robertson Engelsk Paperback

Brick by Brick

- How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Af: Bill Breen, David Robertson Engelsk Paperback
Tjek vores konkurrenters priser

LEGO is one of the world''s best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.

Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It''s also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.

Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company''s story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

Tjek vores konkurrenters priser
Normalpris
kr 155
Fragt: 39 kr
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20 kr
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LEGO is one of the world''s best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003.

Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It''s also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.

Granted unprecedented access to every part of the LEGO Group, David Robertson not only charts each twist in the company''s story but explains precisely what went wrong and how it was fixed. His clear-sighted analysis will prove invaluable to all those who want to understand how companies can not only ride the storm of change, but benefit from it.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781847941176
Indbinding: Paperback
Udgave:
ISBN-10: 1847941176
Udg. Dato: 6 mar 2014
Længde: 21mm
Bredde: 130mm
Højde: 199mm
Forlag: Cornerstone
Oplagsdato: 6 mar 2014
Forfatter(e): Bill Breen, David Robertson
Forfatter(e) Bill Breen, David Robertson


Kategori Forretningsstrategier


ISBN-13 9781847941176


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 21mm


Bredde 130mm


Højde 199mm


Udg. Dato 6 mar 2014


Oplagsdato 6 mar 2014


Forlag Cornerstone

Kategori sammenhænge