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Breaking Twitter

- Elon Musk and the Most Controversial Corporate Takeover in History
Af: Ben Mezrich Engelsk Hardback

Breaking Twitter

- Elon Musk and the Most Controversial Corporate Takeover in History
Af: Ben Mezrich Engelsk Hardback
Tjek vores konkurrenters priser

New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

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New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

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Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9781035032464
Indbinding: Hardback
Udgave:
ISBN-10: 1035032465
Kategori: Biografier: videnskab, teknologi og medicin
Udg. Dato: 9 nov 2023
Længde: 34mm
Bredde: 243mm
Højde: 162mm
Forlag: Pan Macmillan
Oplagsdato: 9 nov 2023
Forfatter(e): Ben Mezrich
Forfatter(e) Ben Mezrich

Kategori Biografier: videnskab, teknologi og medicin

ISBN-13 9781035032464

Sprog Engelsk

Indbinding Hardback

Sider 352

Udgave

Længde 34mm

Bredde 243mm

Højde 162mm

Udg. Dato 9 nov 2023

Oplagsdato 9 nov 2023

Forlag Pan Macmillan

Kategori sammenhænge