Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Branding in Commerce & Marketing

Engelsk Paperback

Branding in Commerce & Marketing

Engelsk Paperback
Tjek vores konkurrenters priser
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.
Tjek vores konkurrenters priser
Normalpris
kr 465
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.
Produktdetaljer
Sprog: Engelsk
Sider: 95
ISBN-13: 9781616685942
Indbinding: Paperback
Udgave:
ISBN-10: 1616685948
Kategori: Salg og marketing
Udg. Dato: 27 sep 2011
Længde: 9mm
Bredde: 231mm
Højde: 155mm
Forlag: Nova Science Publishers Inc
Oplagsdato: 27 sep 2011
Forfatter(e):
Forfatter(e)


Kategori Salg og marketing


ISBN-13 9781616685942


Sprog Engelsk


Indbinding Paperback


Sider 95


Udgave


Længde 9mm


Bredde 231mm


Højde 155mm


Udg. Dato 27 sep 2011


Oplagsdato 27 sep 2011


Forlag Nova Science Publishers Inc