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Branded Protest

- The Power of Branding and its Influence on Protest Movements
Af: Klaus Kempenaars, Ingeborg Bloem Engelsk Paperback

Branded Protest

- The Power of Branding and its Influence on Protest Movements
Af: Klaus Kempenaars, Ingeborg Bloem Engelsk Paperback
Tjek vores konkurrenters priser
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.
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Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.
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Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9789063695415
Indbinding: Paperback
Udgave:
ISBN-10: 9063695411
Kategori: Industriel & Kommerciel kunst & design
Udg. Dato: 7 okt 2019
Længde: 17mm
Bredde: 261mm
Højde: 181mm
Forlag: BIS Publishers B.V.
Oplagsdato: 7 okt 2019
Forfatter(e): Klaus Kempenaars, Ingeborg Bloem
Forfatter(e) Klaus Kempenaars, Ingeborg Bloem

Kategori Industriel & Kommerciel kunst & design

ISBN-13 9789063695415

Sprog Engelsk

Indbinding Paperback

Sider 208

Udgave

Længde 17mm

Bredde 261mm

Højde 181mm

Udg. Dato 7 okt 2019

Oplagsdato 7 okt 2019

Forlag BIS Publishers B.V.