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Brand Therapy
- 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Engelsk Hardback
Brand Therapy
- 15 Techniques for Creating Brand Strategy in Pharma and Medtech
Engelsk Hardback

708 kr
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23 - 25 hverdage

Om denne bog
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Product detaljer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781788602402
Indbinding:
Hardback
Udgave:
ISBN-10:
1788602404
Kategori:
Udg. Dato:
19 okt 2020
Længde:
25mm
Bredde:
210mm
Højde:
215mm
Forlag:
Practical Inspiration Publishing
Oplagsdato:
19 okt 2020
Forfatter(e):
Kategori sammenhænge