Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv

Brand Relevance

- Making Competitors Irrelevant
Engelsk Hardback
Se mere i:

Brand Relevance

- Making Competitors Irrelevant
Engelsk Hardback

219 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Product detaljer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9780470613580
Indbinding:
Hardback
Udgave:
ISBN-10:
0470613580
Kategori:
Udg. Dato:
15 feb 2011
Længde:
33mm
Bredde:
163mm
Højde:
228mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
15 feb 2011
Forfatter(e):
Finder produkter...
Kategori sammenhænge