Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Brand Management
- A Theoretical and Practical Approach
Engelsk Paperback
Se mere i:
Brand Management
- A Theoretical and Practical Approach
Engelsk Paperback

922 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.

Brand Management: A theoretical and practical approach

takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.

Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780273655053
Indbinding:
Paperback
Udgave:
ISBN-10:
0273655051
Udg. Dato:
9 sep 2002
Længde:
19mm
Bredde:
189mm
Højde:
247mm
Forlag:
Pearson Education Limited
Oplagsdato:
9 sep 2002
Forfatter(e):
Kategori sammenhænge