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Brand Love

- Building Strong Consumer-Brand Connections
Af: Lydia Michael Engelsk Paperback

Brand Love

- Building Strong Consumer-Brand Connections
Af: Lydia Michael Engelsk Paperback
Tjek vores konkurrenters priser

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

Individuals connect with brands the same way they connect with people. As a marketer, it''s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.

Whether you''re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

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Tjek vores konkurrenters priser
Normalpris
kr 307
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

The best brands evoke the emotions of their customers by tapping into their hearts and minds.

Individuals connect with brands the same way they connect with people. As a marketer, it''s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.

Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.

Whether you''re a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781398611276
Indbinding: Paperback
Udgave:
ISBN-10: 1398611271
Kategori: Salg og marketing
Udg. Dato: 3 jul 2023
Længde: 24mm
Bredde: 234mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 jul 2023
Forfatter(e): Lydia Michael
Forfatter(e) Lydia Michael

Kategori Salg og marketing

ISBN-13 9781398611276

Sprog Engelsk

Indbinding Paperback

Sider 232

Udgave

Længde 24mm

Bredde 234mm

Højde 156mm

Udg. Dato 3 jul 2023

Oplagsdato 3 jul 2023

Forlag Kogan Page Ltd

Kategori sammenhænge