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Brand Licensing For Dummies
Engelsk Paperback
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Brand Licensing For Dummies
Engelsk Paperback

280 kr
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Om denne bog
Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alikeExplore licensing agreements and different types of dealsLearn how to spot a valuable licensing opportunityNegotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781394290178
Indbinding:
Paperback
Udgave:
ISBN-10:
1394290179
Kategori:
Udg. Dato:
26 maj 2025
Længde:
20mm
Bredde:
236mm
Højde:
187mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
26 maj 2025
Forfatter(e):
Kategori sammenhænge