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Brand Leadership

Af: Erich Joachimsthaler, David A. Aaker Engelsk Paperback

Brand Leadership

Af: Erich Joachimsthaler, David A. Aaker Engelsk Paperback
Tjek vores konkurrenters priser
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.

David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors'' conceptualisation of ''brand architecture'' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.
Tjek vores konkurrenters priser
Normalpris
kr 155
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty.

David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors'' conceptualisation of ''brand architecture'' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.
Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781847398352
Indbinding: Paperback
Udgave:
ISBN-10: 1847398359
Udg. Dato: 1 okt 2009
Længde: 24mm
Bredde: 131mm
Højde: 198mm
Forlag: Simon & Schuster Ltd
Oplagsdato: 1 okt 2009
Forfatter(e) Erich Joachimsthaler, David A. Aaker


Kategori Erhvervsliv, virksomheder og ledelse


ISBN-13 9781847398352


Sprog Engelsk


Indbinding Paperback


Sider 368


Udgave


Længde 24mm


Bredde 131mm


Højde 198mm


Udg. Dato 1 okt 2009


Oplagsdato 1 okt 2009


Forlag Simon & Schuster Ltd

Kategori sammenhænge