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Brand Hacks
- How to Build Brands by Fulfilling the Consumer Quest for Meaning
Engelsk Hardback
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Brand Hacks
- How to Build Brands by Fulfilling the Consumer Quest for Meaning
Engelsk Hardback

363 kr
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23 - 25 hverdage

Om denne bog
Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers'' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Product detaljer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781576879825
Indbinding:
Hardback
Udgave:
ISBN-10:
1576879828
Kategori:
Udg. Dato:
10 mar 2022
Længde:
18mm
Bredde:
235mm
Højde:
159mm
Forlag:
powerHouse Books,U.S.
Oplagsdato:
10 mar 2022
Forfatter(e):
Books from the same author
Kategori sammenhænge