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Blowing Up the Brand

- Critical Perspectives on Promotional Culture
Engelsk Paperback

Blowing Up the Brand

- Critical Perspectives on Promotional Culture
Engelsk Paperback
Tjek vores konkurrenters priser
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
Tjek vores konkurrenters priser
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kr 364
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20 kr
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Tjek vores konkurrenters priser
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
Produktdetaljer
Sprog: Engelsk
Sider: 338
ISBN-13: 9781433108679
Indbinding: Paperback
Udgave:
ISBN-10: 1433108674
Udg. Dato: 29 jul 2010
Længde: 18mm
Bredde: 153mm
Højde: 223mm
Forlag: Peter Lang Publishing Inc
Oplagsdato: 29 jul 2010
Forfatter(e):
Forfatter(e)


Kategori Offentlige taler: vejledninger


ISBN-13 9781433108679


Sprog Engelsk


Indbinding Paperback


Sider 338


Udgave


Længde 18mm


Bredde 153mm


Højde 223mm


Udg. Dato 29 jul 2010


Oplagsdato 29 jul 2010


Forlag Peter Lang Publishing Inc