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Big Data

- A Road Map for Successful Digital Marketing
Engelsk Hardback

Big Data

- A Road Map for Successful Digital Marketing
Engelsk Hardback
Tjek vores konkurrenters priser

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.

As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

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Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing.

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management.

As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9783110738414
Indbinding: Hardback
Udgave:
ISBN-10: 3110738414
Kategori: Salg og marketing
Udg. Dato: 6 sep 2022
Længde: 22mm
Bredde: 244mm
Højde: 177mm
Forlag: De Gruyter
Oplagsdato: 6 sep 2022
Forfatter(e):
Forfatter(e)

Kategori Salg og marketing

ISBN-13 9783110738414

Sprog Engelsk

Indbinding Hardback

Sider 254

Udgave

Længde 22mm

Bredde 244mm

Højde 177mm

Udg. Dato 6 sep 2022

Oplagsdato 6 sep 2022

Forlag De Gruyter