Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Beating Low Cost Competition
- How Premium Brands can respond to Cut-Price Rivals
Engelsk Hardback
Se mere i:
Beating Low Cost Competition
- How Premium Brands can respond to Cut-Price Rivals
Engelsk Hardback

339 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780470742976
Indbinding:
Hardback
Udgave:
ISBN-10:
0470742976
Udg. Dato:
26 jan 2009
Længde:
20mm
Bredde:
161mm
Højde:
236mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
26 jan 2009
Forfatter(e):
Kategori sammenhænge