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Aviation Communication
- Strategy and Messages for Ensuring Success and Preventing Failures
Engelsk Paperback
Aviation Communication
- Strategy and Messages for Ensuring Success and Preventing Failures
Engelsk Paperback

458 kr
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Om denne bog

Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry.

Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages.

This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.

Product detaljer
Sprog:
Engelsk
Sider:
226
ISBN-13:
9781138624825
Indbinding:
Paperback
Udgave:
ISBN-10:
1138624829
Udg. Dato:
9 apr 2019
Længde:
14mm
Bredde:
153mm
Højde:
230mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
9 apr 2019
Forfatter(e):
Kategori sammenhænge