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Audience Genre Expectations in the Age of Digital Media

Af: David J. Atkin, Kimberly A. Neuendorf, Leo W. Jeffres Engelsk Paperback

Audience Genre Expectations in the Age of Digital Media

Af: David J. Atkin, Kimberly A. Neuendorf, Leo W. Jeffres Engelsk Paperback
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This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.

Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending.

It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres.

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This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses.

Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization, and variety seeking, and a new stage of genre development, genre bending.

It is an ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres.

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Produktdetaljer
Sprog: Engelsk
Sider: 224
ISBN-13: 9781032201313
Indbinding: Paperback
Udgave:
ISBN-10: 1032201312
Kategori: Medievidenskab: TV og samfund
Udg. Dato: 5 dec 2022
Længde: 21mm
Bredde: 228mm
Højde: 150mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 5 dec 2022
Forfatter(e): David J. Atkin, Kimberly A. Neuendorf, Leo W. Jeffres
Forfatter(e) David J. Atkin, Kimberly A. Neuendorf, Leo W. Jeffres

Kategori Medievidenskab: TV og samfund

ISBN-13 9781032201313

Sprog Engelsk

Indbinding Paperback

Sider 224

Udgave

Længde 21mm

Bredde 228mm

Højde 150mm

Udg. Dato 5 dec 2022

Oplagsdato 5 dec 2022

Forlag Taylor & Francis Ltd