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Assemblage

- The Art and Science of Brand Transformation
Af: Emmanuel Probst Engelsk Hardback

Assemblage

- The Art and Science of Brand Transformation
Af: Emmanuel Probst Engelsk Hardback
Tjek vores konkurrenters priser

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)


Brandscan no longer force-feed us a plethora of products we don’t need. To succeed,brands must transform us and the world we live in.

Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.

Assemblage willshow you

  •  Whyperception is the truth and how to shape people’s perceptions
  •  Whywe relate to antiheroes, villains, and saviors
  •  Howbrands can reassure consumers about their past, present, and future
  •  Howto leverage data and insights to deliver a personalized, human-centric consumer experience
  •  Howbrands can make a positive impact on people, society, and the economy

Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

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Tjek vores konkurrenters priser
Normalpris
kr 250
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

“Probst’s combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete … A fascinating—and surprisingly fun—wide-angle look at advertising.” — Kirkus Reviews (starred review)


Brandscan no longer force-feed us a plethora of products we don’t need. To succeed,brands must transform us and the world we live in.

Assemblageguides you through the art and science of creating transformative brands bycombining personal, social, and cultural components.

Assemblage willshow you

  •  Whyperception is the truth and how to shape people’s perceptions
  •  Whywe relate to antiheroes, villains, and saviors
  •  Howbrands can reassure consumers about their past, present, and future
  •  Howto leverage data and insights to deliver a personalized, human-centric consumer experience
  •  Howbrands can make a positive impact on people, society, and the economy

Assemblage issupported by in-depth research in consumer psychology, extensive consumerinsights, interviews with industry-leading marketers, and case studies oftransformative brands, big and small.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781646871254
Indbinding: Hardback
Udgave:
ISBN-10: 1646871251
Kategori: Reklame
Udg. Dato: 11 apr 2023
Længde: 22mm
Bredde: 237mm
Højde: 161mm
Forlag: Ideapress Publishing
Oplagsdato: 11 apr 2023
Forfatter(e): Emmanuel Probst
Forfatter(e) Emmanuel Probst

Kategori Reklame

ISBN-13 9781646871254

Sprog Engelsk

Indbinding Hardback

Sider 240

Udgave

Længde 22mm

Bredde 237mm

Højde 161mm

Udg. Dato 11 apr 2023

Oplagsdato 11 apr 2023

Forlag Ideapress Publishing