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Applied Marketing Analytics Using Python
Engelsk Paperback
Applied Marketing Analytics Using Python
Engelsk Paperback

601 kr
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6 - 8 hverdage

Om denne bog
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. 

Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.

Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.

Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Product detaljer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781529684162
Indbinding:
Paperback
Udgave:
ISBN-10:
1529684161
Udg. Dato:
1 apr 2025
Længde:
22mm
Bredde:
246mm
Højde:
189mm
Forlag:
Sage Publications Ltd
Oplagsdato:
1 apr 2025
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