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Analyzing Media Messages
- Using Quantitative Content Analysis in Research
Engelsk Paperback
Analyzing Media Messages
- Using Quantitative Content Analysis in Research
Engelsk Paperback

565 kr
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Om denne bog

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.

This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

Product detaljer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781032264677
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1032264675
Kategori:
Udg. Dato:
22 dec 2023
Længde:
17mm
Bredde:
229mm
Højde:
152mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
22 dec 2023
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