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An Introduction to Fashion Retailing
- From Managing to Merchandising
Engelsk Paperback
An Introduction to Fashion Retailing
- From Managing to Merchandising
Engelsk Paperback

363 kr
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Om denne bog

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

Product detaljer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781350098275
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1350098272
Udg. Dato:
25 mar 2021
Længde:
11mm
Bredde:
230mm
Højde:
160mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
25 mar 2021
Forfatter(e):
Books from the same author
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