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Aaker on Branding
- The Playbook to Building Strong Brands
Engelsk Paperback

Aaker on Branding

- The Playbook to Building Strong Brands
Engelsk Paperback

179 kr
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23 - 25 hverdage

Om denne bog

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand.

This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

Product detaljer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781636986654
Indbinding:
Paperback
Udgave:
ISBN-10:
163698665X
Kategori:
Udg. Dato:
6 maj 2025
Længde:
21mm
Bredde:
229mm
Højde:
151mm
Forlag:
Morgan James Publishing llc
Oplagsdato:
6 maj 2025
Forfatter(e):
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