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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Engelsk Hardback
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
Engelsk Hardback

767 kr
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Om denne bog
Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 
Product detaljer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781529795172
Indbinding:
Hardback
Udgave:
ISBN-10:
1529795176
Kategori:
Udg. Dato:
18 feb 2025
Længde:
0mm
Bredde:
129mm
Højde:
198mm
Forlag:
Sage Publications Ltd
Oplagsdato:
18 feb 2025
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