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A Story is a Deal

- How to use the science of storytelling to lead, motivate and persuade
Af: Will Storr Engelsk Paperback

A Story is a Deal

- How to use the science of storytelling to lead, motivate and persuade
Af: Will Storr Engelsk Paperback
Tjek vores konkurrenters priser

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Tjek vores konkurrenters priser
Normalpris
kr 212
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9780349437248
Indbinding: Paperback
Udgave:
ISBN-10: 0349437246
Udg. Dato: 20 feb 2025
Længde: 31mm
Bredde: 215mm
Højde: 135mm
Forlag: Little, Brown
Oplagsdato: 20 feb 2025
Forfatter(e): Will Storr
Forfatter(e) Will Storr


Kategori Vejledning i skrivning og redigering


ISBN-13 9780349437248


Sprog Engelsk


Indbinding Paperback


Sider 0


Udgave


Længde 31mm


Bredde 215mm


Højde 135mm


Udg. Dato 20 feb 2025


Oplagsdato 20 feb 2025


Forlag Little, Brown

Kategori sammenhænge