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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Engelsk Paperback
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Engelsk Paperback

280 kr
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Om denne bog
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
Product detaljer
Sprog:
Engelsk
Sider:
289
ISBN-13:
9781631577611
Indbinding:
Paperback
Udgave:
ISBN-10:
1631577611
Kategori:
PR
Udg. Dato:
30 jan 2017
Længde:
24mm
Bredde:
228mm
Højde:
153mm
Forlag:
Business Expert Press
Oplagsdato:
30 jan 2017
Kategori sammenhænge