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A Practical Introduction to Mixed Methods for Business and Management
Engelsk Paperback
A Practical Introduction to Mixed Methods for Business and Management
Engelsk Paperback

422 kr
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Om denne bog

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

Product detaljer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9781526462497
Indbinding:
Paperback
Udgave:
ISBN-10:
1526462494
Kategori:
Udg. Dato:
4 dec 2018
Længde:
8mm
Bredde:
169mm
Højde:
243mm
Forlag:
Sage Publications Ltd
Oplagsdato:
4 dec 2018
Forfatter(e):
Kategori sammenhænge