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A Practical Introduction to Mixed Methods for Business and Management

Engelsk Paperback

A Practical Introduction to Mixed Methods for Business and Management

Engelsk Paperback

338 kr
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Om denne bog

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.Suitable for business and management students and researchers undertaking their own mixed methods research.

Product detaljer
Sprog:
Engelsk
Sider:
136
ISBN-13:
9781526462497
Indbinding:
Paperback
Udgave:
ISBN-10:
1526462494
Kategori:
Udg. Dato:
4 dec 2018
Længde:
8mm
Bredde:
169mm
Højde:
243mm
Forlag:
Sage Publications Ltd
Oplagsdato:
4 dec 2018
Forfatter(e):
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