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A Practical Guide to Fundraising for Small Museums
- Maximizing the Marketing-Development Connection
Engelsk Hardback
A Practical Guide to Fundraising for Small Museums
- Maximizing the Marketing-Development Connection
Engelsk Hardback

815 kr
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A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.
Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781538103258
Indbinding:
Hardback
Udgave:
ISBN-10:
1538103257
Udg. Dato:
27 mar 2018
Længde:
17mm
Bredde:
238mm
Højde:
162mm
Forlag:
Rowman & Littlefield
Oplagsdato:
27 mar 2018
Forfatter(e):
Kategori sammenhænge