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A Practical Guide to Ethics in Public Relations
Engelsk Paperback
A Practical Guide to Ethics in Public Relations
Engelsk Paperback

482 kr
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Om denne bog
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Product detaljer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781442272743
Indbinding:
Paperback
Udgave:
ISBN-10:
1442272740
Kategori:
PR
Udg. Dato:
9 feb 2018
Længde:
16mm
Bredde:
153mm
Højde:
227mm
Forlag:
Rowman & Littlefield
Oplagsdato:
9 feb 2018
Forfatter(e):
Kategori sammenhænge