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A New Theory of Cultural Archetypes

- Capturing Global Unity and Local Diversity
Af: Demetris Christopoulos, Sunil Venaik, David Midgley Engelsk Hardback

A New Theory of Cultural Archetypes

- Capturing Global Unity and Local Diversity
Af: Demetris Christopoulos, Sunil Venaik, David Midgley Engelsk Hardback
Tjek vores konkurrenters priser

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades.

Based on the authors'' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book''s novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.

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This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades.

Based on the authors'' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book''s novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.

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Produktdetaljer
Sprog: Engelsk
Sider: 122
ISBN-13: 9783031244810
Indbinding: Hardback
Udgave:
ISBN-10: 3031244818
Kategori: International handel
Udg. Dato: 24 apr 2023
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer International Publishing AG
Oplagsdato: 24 apr 2023
Forfatter(e): Demetris Christopoulos, Sunil Venaik, David Midgley
Forfatter(e) Demetris Christopoulos, Sunil Venaik, David Midgley

Kategori International handel

ISBN-13 9783031244810

Sprog Engelsk

Indbinding Hardback

Sider 122

Udgave

Længde 0mm

Bredde 148mm

Højde 210mm

Udg. Dato 24 apr 2023

Oplagsdato 24 apr 2023

Forlag Springer International Publishing AG

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