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A Business History of the Bicycle Industry
- Shaping Marketing Practices
Engelsk Paperback
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A Business History of the Bicycle Industry
- Shaping Marketing Practices
Engelsk Paperback

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Om denne bog

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.


Product detaljer
Sprog:
Engelsk
Sider:
137
ISBN-13:
9783030505653
Indbinding:
Paperback
Udgave:
ISBN-10:
3030505650
Kategori:
Udg. Dato:
5 nov 2021
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
5 nov 2021
Forfatter(e):
Kategori sammenhænge