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  3. Medievidenskab: reklame og samfund

1950s Television Advertising

- The Sponsors and Programs
Af: Vincent Terrace Engelsk Paperback

1950s Television Advertising

- The Sponsors and Programs
Af: Vincent Terrace Engelsk Paperback
Tjek vores konkurrenters priser

"Winston tastes good like a cigarette should" and "You''ll wonder where the yellow went when you brush your teeth with Pepsodent" are only two of the many slogans associated with advertising on television in the 1950s. There were celebrities like Marilyn Monroe, Barbara Eden, and Peter Lorre who performed in commercials; there were shows built around a single product (e.g., The Texaco Star Theater and The Colgate Comedy Hour); there were numerous premiums offered to children (e.g., The Sky King Detecto Microscope, The Mickey Mouse Club Magazine), and gimmicks used by sponsors to attract viewers to their shows (e.g., "Win a Wagon Train Pony" and "The Howdy Doody Smile Contest").

This is the first and only book of its kind; it is a nostalgic, trivia-filled history presented through the actual programs and commercials of the 1950s. In addition to two extensively detailed sections, which have never been released online or in any other book ("Sponsor and Program" and "Program and Sponsor"), rare television theme songs with their original sponsor tags (products mentioned in the theme songs) are also presented. It all began on July 1, 1941 when WNBT (the NBC affiliate in New York City) televised the first commercial, a ten second spot for Bulova Watches.

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"Winston tastes good like a cigarette should" and "You''ll wonder where the yellow went when you brush your teeth with Pepsodent" are only two of the many slogans associated with advertising on television in the 1950s. There were celebrities like Marilyn Monroe, Barbara Eden, and Peter Lorre who performed in commercials; there were shows built around a single product (e.g., The Texaco Star Theater and The Colgate Comedy Hour); there were numerous premiums offered to children (e.g., The Sky King Detecto Microscope, The Mickey Mouse Club Magazine), and gimmicks used by sponsors to attract viewers to their shows (e.g., "Win a Wagon Train Pony" and "The Howdy Doody Smile Contest").

This is the first and only book of its kind; it is a nostalgic, trivia-filled history presented through the actual programs and commercials of the 1950s. In addition to two extensively detailed sections, which have never been released online or in any other book ("Sponsor and Program" and "Program and Sponsor"), rare television theme songs with their original sponsor tags (products mentioned in the theme songs) are also presented. It all began on July 1, 1941 when WNBT (the NBC affiliate in New York City) televised the first commercial, a ten second spot for Bulova Watches.

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Produktdetaljer
Sprog: Engelsk
Sider: 277
ISBN-13: 9781476693934
Indbinding: Paperback
Udgave:
ISBN-10: 1476693935
Kategori: Medievidenskab: reklame og samfund
Udg. Dato: 31 jul 2024
Længde: 0mm
Bredde: 178mm
Højde: 254mm
Forlag: McFarland & Co Inc
Oplagsdato: 31 jul 2024
Forfatter(e): Vincent Terrace
Forfatter(e) Vincent Terrace

Kategori Medievidenskab: reklame og samfund

ISBN-13 9781476693934

Sprog Engelsk

Indbinding Paperback

Sider 277

Udgave

Længde 0mm

Bredde 178mm

Højde 254mm

Udg. Dato 31 jul 2024

Oplagsdato 31 jul 2024

Forlag McFarland & Co Inc

Kategori sammenhænge