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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Af: Margaret Mark, Carol Pearson Engelsk Hardback

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Af: Margaret Mark, Carol Pearson Engelsk Hardback
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Produktdetaljer
Sprog: Engelsk
Sider: 400
ISBN-13: 9780071364157
Indbinding: Hardback
Udgave:
ISBN-10: 0071364153
Udg. Dato: 16 feb 2001
Længde: 34mm
Bredde: 157mm
Højde: 233mm
Forlag: McGraw-Hill Education - Europe
Oplagsdato: 16 feb 2001
Forfatter(e): Margaret Mark, Carol Pearson
Forfatter(e) Margaret Mark, Carol Pearson


Kategori Social- & gruppepsykologi


ISBN-13 9780071364157


Sprog Engelsk


Indbinding Hardback


Sider 400


Udgave


Længde 34mm


Bredde 157mm


Højde 233mm


Udg. Dato 16 feb 2001


Oplagsdato 16 feb 2001


Forlag McGraw-Hill Education - Europe