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Testing Business Ideas

- A Field Guide for Rapid Experimentation
Af: David J. Bland, Alexander Osterwalder Engelsk Paperback

Testing Business Ideas

- A Field Guide for Rapid Experimentation
Af: David J. Bland, Alexander Osterwalder Engelsk Paperback
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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 
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A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideasClose the knowledge gap between strategy and experimentation/validationIdentify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process. 
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Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781119551447
Indbinding: Paperback
Udgave:
ISBN-10: 1119551447
Kategori: Forretningsstrategier
Udg. Dato: 12 nov 2019
Længde: 18mm
Bredde: 187mm
Højde: 243mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 12 nov 2019
Forfatter(e): David J. Bland, Alexander Osterwalder
Forfatter(e) David J. Bland, Alexander Osterwalder

Kategori Forretningsstrategier

ISBN-13 9781119551447

Sprog Engelsk

Indbinding Paperback

Sider 368

Udgave

Længde 18mm

Bredde 187mm

Højde 243mm

Udg. Dato 12 nov 2019

Oplagsdato 12 nov 2019

Forlag John Wiley & Sons Inc

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