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- How to change things when change is hard
Af: Dan Heath, Chip Heath Engelsk Paperback

Switch

- How to change things when change is hard
Af: Dan Heath, Chip Heath Engelsk Paperback
Tjek vores konkurrenters priser

''A fantastic book.'' WIRED

''Witty and instructive.'' WALL STREET JOURNAL

''Invaluable for anyone wanting to make long-lasting change a reality.'' BBC FOCUS

''A must-read.'' FORBES
______________________________________________

We all know that change is hard. It''s unsettling, it''s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company''s finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

''A fantastic book.'' WIRED

''Witty and instructive.'' WALL STREET JOURNAL

''Invaluable for anyone wanting to make long-lasting change a reality.'' BBC FOCUS

''A must-read.'' FORBES
______________________________________________

We all know that change is hard. It''s unsettling, it''s time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal?

This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company''s finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

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Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781847940322
Indbinding: Paperback
Udgave:
ISBN-10: 1847940323
Kategori: Forretningsstrategier
Udg. Dato: 3 mar 2011
Længde: 21mm
Bredde: 131mm
Højde: 198mm
Forlag: Cornerstone
Oplagsdato: 3 mar 2011
Forfatter(e): Dan Heath, Chip Heath
Forfatter(e) Dan Heath, Chip Heath

Kategori Forretningsstrategier

ISBN-13 9781847940322

Sprog Engelsk

Indbinding Paperback

Sider 320

Udgave

Længde 21mm

Bredde 131mm

Højde 198mm

Udg. Dato 3 mar 2011

Oplagsdato 3 mar 2011

Forlag Cornerstone