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Strategy Process, The

- Concepts, Contexts, Cases
Af: Sumantra Ghoshal, Henry Mintzberg, Joseph Lampel, James Quinn Engelsk Paperback

Strategy Process, The

- Concepts, Contexts, Cases
Af: Sumantra Ghoshal, Henry Mintzberg, Joseph Lampel, James Quinn Engelsk Paperback
Tjek vores konkurrenters priser

''There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.'' – Forbes Magazine

 

The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.

 

Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.

 

As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

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Tjek vores konkurrenters priser

''There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.'' – Forbes Magazine

 

The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.

 

Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.

 

As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

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Produktdetaljer
Sprog: Engelsk
Sider: 744
ISBN-13: 9780273716280
Indbinding: Paperback
Udgave: 5
ISBN-10: 027371628X
Kategori: Forretningsstrategier
Udg. Dato: 25 dec 2013
Længde: 26mm
Bredde: 192mm
Højde: 263mm
Forlag: Pearson Education Limited
Oplagsdato: 25 dec 2013
Forfatter(e): Sumantra Ghoshal, Henry Mintzberg, Joseph Lampel, James Quinn
Forfatter(e) Sumantra Ghoshal, Henry Mintzberg, Joseph Lampel, James Quinn

Kategori Forretningsstrategier

ISBN-13 9780273716280

Sprog Engelsk

Indbinding Paperback

Sider 744

Udgave 5

Længde 26mm

Bredde 192mm

Højde 263mm

Udg. Dato 25 dec 2013

Oplagsdato 25 dec 2013

Forlag Pearson Education Limited