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Research Methods

Af: Geoff Lancaster, David Crowther Engelsk Paperback

Research Methods

Af: Geoff Lancaster, David Crowther Engelsk Paperback
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This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
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This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
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Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9780750689533
Indbinding: Paperback
Udgave: 2
ISBN-10: 0750689536
Kategori: Konsulenttjenester & Virksomhedstilskud
Udg. Dato: 10 sep 2008
Længde: 14mm
Bredde: 165mm
Højde: 234mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 10 sep 2008
Forfatter(e): Geoff Lancaster, David Crowther
Forfatter(e) Geoff Lancaster, David Crowther

Kategori Konsulenttjenester & Virksomhedstilskud

ISBN-13 9780750689533

Sprog Engelsk

Indbinding Paperback

Sider 304

Udgave 2

Længde 14mm

Bredde 165mm

Højde 234mm

Udg. Dato 10 sep 2008

Oplagsdato 10 sep 2008

Forlag Taylor & Francis Ltd