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Public Relations and the Digital
- Professional Discourse and Change
Engelsk
Bogcover for Public Relations and the Digital af Clea Bourne, 9783031139550
Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9783031139550
Indbinding:
Hardback
ISBN-10:
3031139550
Udg. Dato:
30 sep 2022
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
30 sep 2022
Forfatter(e):

Public Relations and the Digital

- Professional Discourse and Change
Engelsk
Format:

Bog beskrivelse

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.


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Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9783031139550
Indbinding:
Hardback
ISBN-10:
3031139550
Udg. Dato:
30 sep 2022
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
30 sep 2022
Forfatter(e):
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