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Pre-Suasion

- A Revolutionary Way to Influence and Persuade
Af: Robert Cialdini Engelsk Paperback

Pre-Suasion

- A Revolutionary Way to Influence and Persuade
Af: Robert Cialdini Engelsk Paperback
Tjek vores konkurrenters priser

When it comes to persuasion, success can begin before you say a word.

‘An instant classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.


‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

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Tjek vores konkurrenters priser
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When it comes to persuasion, success can begin before you say a word.

‘An instant classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.


‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 432
ISBN-13: 9781847941435
Indbinding: Paperback
Udgave:
ISBN-10: 1847941435
Kategori: Virksomhedsforhandlinger
Udg. Dato: 20 apr 2017
Længde: 27mm
Bredde: 130mm
Højde: 197mm
Forlag: Cornerstone
Oplagsdato: 20 apr 2017
Forfatter(e): Robert Cialdini
Forfatter(e) Robert Cialdini

Kategori Virksomhedsforhandlinger

ISBN-13 9781847941435

Sprog Engelsk

Indbinding Paperback

Sider 432

Udgave

Længde 27mm

Bredde 130mm

Højde 197mm

Udg. Dato 20 apr 2017

Oplagsdato 20 apr 2017

Forlag Cornerstone

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