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Monetising the Dividual Self
- The Emergence of the Lifestyle Blog and Influencers in Malaysia
Engelsk Hardback
Monetising the Dividual Self
- The Emergence of the Lifestyle Blog and Influencers in Malaysia
Engelsk Hardback

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Combining theoretical and empirical discussions with shorter “thick description” case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media “microcelebrities” and “influencers.” It tracks the transformation of personal blogs, which attracted readers with spontaneous and authentic accounts of everyday life, into lifestyle blogs that generate income through advertising and foreground consumerist lifestyles. It argues that lifestyle blogs are dialogically constituted between the blogger, the readers, and the blog itself, and challenges the assumption of a unitary self by proposing that lifestyle blogs can best be understood in terms of the “dividual self.”

Product detaljer
Sprog:
Engelsk
Sider:
236
ISBN-13:
9781789201185
Indbinding:
Hardback
Udgave:
ISBN-10:
1789201187
Kategori:
Udg. Dato:
2 jan 2019
Længde:
20mm
Bredde:
235mm
Højde:
159mm
Forlag:
Berghahn Books
Oplagsdato:
2 jan 2019
Forfatter(e):
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