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Membership Marketing in the Digital Age
- A Handbook for Museums and Libraries
Af: Patricia Rich, Dana S. Hines, Rosie Siemer
Engelsk
Bogcover for Membership Marketing in the Digital Age af Patricia Rich, Dana S. Hines, Rosie Siemer, 9781442259805
Specifikationer
Sprog:
Engelsk
Sider:
452
ISBN-13:
9781442259805
Indbinding:
Hardback
ISBN-10:
1442259809
Kategori:
Udg. Dato:
14 dec 2015
Størrelse i cm:
16,2 x 23,7 x 3,7
Forlag:
Oplagsdato:
14 dec 2015
Forfatter(e):
Genre:

Membership Marketing in the Digital Age

- A Handbook for Museums and Libraries
Af: Patricia Rich, Dana S. Hines, Rosie Siemer
Engelsk
Format:
Bog beskrivelse
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:·Member acquisition·Membership planning and projections·Membership retention and renewals·Membership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
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Specifikationer
Sprog:
Engelsk
Sider:
452
ISBN-13:
9781442259805
Indbinding:
Hardback
ISBN-10:
1442259809
Kategori:
Udg. Dato:
14 dec 2015
Størrelse i cm:
16,2 x 23,7 x 3,7
Forlag:
Oplagsdato:
14 dec 2015
Forfatter(e):
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