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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
Engelsk
Bogcover for Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing af George Tesar, Jan Bodin, 9789814383059
Specifikationer
Sprog:
Engelsk
Sider:
528
ISBN-13:
9789814383059
Indbinding:
Hardback
ISBN-10:
9814383058
Udg. Dato:
22 jan 2013
Størrelse i cm:
23,4 x 15,9 x 3,2
Oplagsdato:
22 jan 2013
Forfatter(e):

Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Engelsk
Format:

Bog beskrivelse
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
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Specifikationer
Sprog:
Engelsk
Sider:
528
ISBN-13:
9789814383059
Indbinding:
Hardback
ISBN-10:
9814383058
Udg. Dato:
22 jan 2013
Størrelse i cm:
23,4 x 15,9 x 3,2
Oplagsdato:
22 jan 2013
Forfatter(e):
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