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Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History
Engelsk Hardback
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Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History
Engelsk Hardback

182 kr
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Om denne bog
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9780470900529
Indbinding:
Hardback
Udgave:
ISBN-10:
0470900520
Kategori:
Udg. Dato:
20 aug 2010
Længde:
18mm
Bredde:
136mm
Højde:
187mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
20 aug 2010
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