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Global Business
- Connecting Theory to Reality
Engelsk
Bogcover for Global Business af Dong Chen, Yongsun Paik, 9781138223639
Specifikationer
Sprog:
Engelsk
Sider:
402
ISBN-13:
9781138223639
Indbinding:
Paperback
ISBN-10:
1138223638
Udg. Dato:
3 maj 2017
Størrelse i cm:
23,0 x 15,5 x 2,4
Oplagsdato:
3 maj 2017
Forfatter(e):

Global Business

- Connecting Theory to Reality
Engelsk
Format:

Bog beskrivelse

This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.

With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner’s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and sustainability. Over sixty case studies are included to illustrate the magnitude and complexity of global business involving different stakeholders.

Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, since it demonstrates how theories and concepts work in real-world business settings.

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Specifikationer
Sprog:
Engelsk
Sider:
402
ISBN-13:
9781138223639
Indbinding:
Paperback
ISBN-10:
1138223638
Udg. Dato:
3 maj 2017
Størrelse i cm:
23,0 x 15,5 x 2,4
Oplagsdato:
3 maj 2017
Forfatter(e):
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