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Crossing the Chasm

- Marketing and Selling Technology Products to Mainstream Customers
Af: Geoffrey A. Moore Engelsk Paperback

Crossing the Chasm

- Marketing and Selling Technology Products to Mainstream Customers
Af: Geoffrey A. Moore Engelsk Paperback
Tjek vores konkurrenters priser
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781841120638
Indbinding: Paperback
Udgave:
ISBN-10: 1841120634
Kategori: Salg og marketing
Udg. Dato: 1 aug 1998
Længde: 13mm
Bredde: 136mm
Højde: 235mm
Forlag: John Wiley and Sons Ltd
Oplagsdato: 1 aug 1998
Forfatter(e): Geoffrey A. Moore
Forfatter(e) Geoffrey A. Moore


Kategori Salg og marketing


ISBN-13 9781841120638


Sprog Engelsk


Indbinding Paperback


Sider 240


Udgave


Længde 13mm


Bredde 136mm


Højde 235mm


Udg. Dato 1 aug 1998


Oplagsdato 1 aug 1998


Forlag John Wiley and Sons Ltd