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Creative Marketing For New Product And New Business Development
Engelsk Hardback

Creative Marketing For New Product And New Business Development

Engelsk Hardback

1.143 kr
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Om denne bog
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Product detaljer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9789812772183
Indbinding:
Hardback
Udgave:
ISBN-10:
9812772189
Udg. Dato:
10 sep 2008
Længde:
22mm
Bredde:
162mm
Højde:
235mm
Forlag:
World Scientific Publishing Co Pte Ltd
Oplagsdato:
10 sep 2008
Forfatter(e):
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