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Chinese Consumers
- Exploring the World's Largest Demographic
Engelsk
Bogcover for Chinese Consumers af Ashok Sethi, 9789811342929
Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9789811342929
Indbinding:
Paperback
ISBN-10:
981134292X
Udg. Dato:
21 dec 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
21 dec 2018
Forfatter(e):

Chinese Consumers

- Exploring the World's Largest Demographic
Engelsk
Format:

Bog beskrivelse
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

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Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9789811342929
Indbinding:
Paperback
ISBN-10:
981134292X
Udg. Dato:
21 dec 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
21 dec 2018
Forfatter(e):
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